Who We Are:

• Gosh Enterprises is a dynamic, rapidly growing company that oversees a family of brands:
• Charleys: A 847+ unit restaurant brand known worldwide for serving the #1 Cheesesteak in the World.
• Bibibop Asian Grill: An award winning, 60+ unit Korean-inspired fast casual restaurant concept
• Lenny’s Grill and Subs: A Memphis-based 61+ unit chain serving high quality deli subs and hot subs
• Charleys Kids: A non-profit, partnering with likeminded organizations around the world to provide food, education, and mentorship to at-risk children.
• Solar Planet: A company that provides solar field advisory and installation service

Job Title: Digital Engagement Manager 

Reports to: Marketing Director 
Work Location: In-office 
Travel Required: Yes, for content creation across multiple locations 

Position Summary & Mission 

The Digital Engagement Manager develops and implements strategies to increase brand awareness, engagement, and online reputation for BIBIBOP Asian Grill. This position manages content creation across social media platforms and ensures alignment with the company’s marketing objectives, annual campaign calendar, and brand standards. 

The role collaborates with internal teams and external partners to produce multimedia content, maintain a consistent brand voice, and measure the effectiveness of digital marketing initiatives. 

 Key Responsibilities 

• Develop and manage social media and online reputation strategies aligned with business goals. 

• Create and edit multimedia content, including written, photographic, and video assets, for multiple social platforms. 

• Partner with creative, marketing, and field teams to execute national and localized campaigns. 

• Provide training and guidance to field leadership on content best practices. 

• Track, analyze, and report on performance metrics, providing data-driven recommendations. 

• Research and implement emerging trends, tools, and best practices in digital engagement. 

• Coordinate with external vendors to deliver marketing initiatives within budget. 

• Ensure timely and accurate execution of all deliverables. 

• Represent the brand consistently across all digital channels. 

• Perform other duties as assigned. 

Skills & Competencies 

• Creativity – Generates innovative ideas for social media content, campaigns, and visual storytelling that engage audiences and align with brand objectives. 

• Initiative – Takes proactive steps to meet objectives; seeks clarification when necessary. 

• Problem-Solving – Identifies and implements effective solutions to challenges. 

• Customer Insight – Uses research and data to understand and address audience needs. 

• Analytical Skills – Measures and evaluates marketing performance to inform decision-making. 

• Project Management – Prioritizes tasks, manages timelines, and meets deadlines. 

• Communication – Demonstrates strong written, verbal, and visual communication skills. 

• Quality Assurance – Reviews work for accuracy and adherence to brand standards. 

• Collaboration – Works effectively with colleagues and external partners to achieve goals. 

Qualifications 

• Minimum of 4 years’ experience in social media and online reputation management. 

• Demonstrated ability to create content in multiple formats (video, photography, copywriting, design). 

• Proven ability to create and manage engaging content across multiple platforms, including TikTok, Instagram, Facebook, and Meta Ads. 

• Understanding of social media laws and regulations, including copyright, fair use, and music licensing requirements. 

• Proficiency with Adobe Creative Suite, Canva or other creative tools. 

• Bachelor’s degree in Marketing, Communications, or related field preferred. 

• Ability and willingness to travel for content creation across multiple locations, including new store openings. 

• Social media experience within the food service or retail industry preferred.